洒落，嗅闻，回忆：感官显著性和使用多米诺牛至的仪式性用途如何驱动怀旧驱动的重复购买意图和品牌回忆

Sensory cues serve as potent drivers of consumer behavior, yet their influence on nostalgia-mediated brand outcomes remains underexplored in the context of food service branding. This study investigates how sensory salience and ritualistic usage behaviors associated with Domino's oregano sachets influence repurchase intention and brand recall through three mediating mechanisms: nostalgic feelings, sensory pleasure, and emotional comfort. Employing a quantitative cross-sectional design, we collected data from 350 urban consumers with recent Domino's purchasing experience. Structural equation mo