从溪流到赌注：Twitch上的赌博化实践与用户感知

Gambling has existed as a foundational form of play in human society for a long time. With the development of the digital era, gambling practices have been increasingly incorporated into a wider array of contexts. This evolution is captured by the concept of gamblification—the process of integrating gambling-related content into non-gambling environments. While prior HCI research has examined gambling and gambling-like activities, the specific phenomenon of gamblification remains under-explored. To address this gap, we focus on Twitch.tv, the world's leading live streaming platform, and conduc