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躯体的摆锤:身体化的季节性与消费者欲望的本体论界限

The somatic pendulum: Embodied seasonality and the ontological limits of consumer desire
Anthony Beudaert · Marketing Theory · 2026-11-04

研究信息

期刊 / 来源
Marketing Theory
发表日期
2026-11-04
文献库
OpenAlex
作者
Anthony Beudaert
DOI
10.1177/14705931261507115
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英文原文摘要全文

Contemporary marketplaces are increasingly organised around the neutralisation of environmental temporality—replacing seasonal rhythms with permanent availability and frictionless access. This think piece suggests that such temporal colonisation encounters an irreducible ontological limit: the rhythmic nature of embodied existence. Drawing on phenomenological and rhythmanalytic resources, I propose the notion of the somatic pendulum to think through consumer desire not as a stable force but as a fundamentally oscillatory phenomenon. Rather than treating markets as simply atemporal, I argue tha

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