定制化游戏化策略促进办公室节能行为

Abstract Improving office energy efficiency is essential for EU carbon neutrality, given their significant energy consumption and CO 2 emissions. One way of engaging people in a certain behavior is gamification, which uses game elements in a non-game context. This study explores how tailored gamification strategies can foster energy-saving behavior at office workplaces. Specifically, it investigates the gamification user type of office workers and its preferences for game elements related to energy-saving. As a result, an online survey among 358 professional office agents sheds light into the