怀旧与消费行为

Nostalgia and Consumer Behavior · OpenAlex https://openalex.org/T13510

怀旧情绪如何被触发并影响选择。

7,771 篇论文 48,631 次被引社会心理学

研究集群描述

This cluster of papers explores the psychological and marketing implications of nostalgia, focusing on its role in memory, emotion, social connectedness, well-being, advertising effectiveness, consumer behavior, identity formation, and as an existential resource. The papers delve into the impact of nostalgia triggers, the functions of nostalgia in individuals and groups, and its influence on various aspects of human experience.

关键词

nostalgia marketingpersonal nostalgianostalgic advertisinghistorical nostalgianostalgia pronenessretro marketingcollective nostalgianostalgic memoriesretro culturefood nostalgiaretro trends

站内词条

01 / 认知与决策

沉没成本谬误

因为已经投入了时间、金钱或感情，就继续投入本应停止的事。

代表作

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands（2005） · Journal of Consumer Psychology · 被引 2,715 · doi:10.1207/s15327663jcp1501_10
Emotional Design: Why We Love (or Hate) Everyday Things（2004） · The Journal of American Culture · 被引 1,564 · doi:10.1111/j.1537-4726.2004.133_10.x
Exploring the essence of memorable tourism experiences（2011） · Annals of Tourism Research · 被引 1,532 · doi:10.1016/j.annals.2011.03.009
Yearning for Yesterday: A Sociology of Nostalgia.（1980） · Contemporary Sociology A Journal of Reviews · 被引 1,479 · doi:10.2307/2064268
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning（2003） · Journal of Marketing · 被引 1,419 · doi:10.1509/jmkg.67.3.19.18657
Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives（2005） · Journal of Consumer Research · 被引 1,279 · doi:10.1086/429607

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研究主题的论文量与关键词来自 OpenAlex，每日更新；站内词条是本站在这个方向上写过的科普条目。

来源 https://psyc.pub/t/T13510.html · 更新 2026-11-01