Online Relationship Search: A Computerized Review from A Media-Market Perspective

This scoping review surveys quantitative online dating research from a media-market perspective. We conceptualize online dating as online relationship search, which refers to two-sided matching activities that capitalize features of online dating platforms as both media and markets. Accordingly, we reviewed findings about the links between search strategies and outcomes, particularly covering a stream of strategies aimed to unleash the potential of online dating as media-markets: endorsing online dating as a venue for relationship search, expanding access to market options, optimizing matching