认知卸载至生成型AI：关于记忆、元认知及消费者决策的认知卸载理论框架

As generative artificial intelligence (Gen-AI) increasingly mediates product search, evaluation, and choice, consumer cognition is becoming distributed across human–AI systems. This shift challenges a largely unexamined assumption in advertising theory: that persuasion operates through cognitive elaboration within the individual consumer. Drawing on cognitive offloading research from cognitive psychology, we develop the CogOffload framework to explain when consumers delegate cognitive work to Gen-AI and what consequences follow. A seven-stage delegation continuum maps increasing levels of offl