自我和他人引用语言对社交媒体上科学内容参与度的影响：实地实验

The present study tested whether the self-reference effect (SRE)—individuals’ tendency to engage with information related to themselves—can increase engagement with science content on social media. In a 12-week field experiment, we published 34 Instagram posts and 10 YouTube videos featuring a science lab’s activities. Captions and video titles were randomly assigned to either a self-referencing (SR) condition (using second-person pronouns), or an other-referencing (OR) condition (using third-person pronouns). Engagement was assessed using platform metrics such as likes and shares. Contrary to