销售环境变化下提升销售技能的有效性分析

The rapidly evolving sales environment requires sales agents to continuously enhance their competencies to respond effectively to changing market demands. However, the effectiveness of upskilling programs in improving job performance remains insufficiently understood, particularly from the perspectives of sales agents themselves. This study aimed to examine the implementation of upskilling programs for sales agents, explore their experiences in applying newly acquired skills during customer interactions, and identify the facilitating factors and barriers influencing the transfer of training to