从意识转化为行动：通过社会营销视角映射在线赌博预防与治疗研究

Social marketing interventions have emerged as important approaches for addressing online gambling-related harm, particularly amid the proliferation of digital gambling platforms and sophisticated marketing practices. However, existing bibliometric studies on gambling prevention have paid limited attention to the social marketing dimensions. This study addresses this gap by conducting a bibliometric analysis of 333 peer-reviewed articles selected from 481 Scopus-indexed records using predefined document type, language, publication year, and relevance criteria. Social marketing is operationally