重建人工智能时代韩国职业体育组织前台员工的核心能力： Delphi研究

As artificial intelligence (AI) increasingly reshapes organizational decision-making, fan engagement, and business operations, the competencies expected of front-office employees are also evolving. This study aimed to reconstruct the core competencies required of front-office employees in South Korean professional sports organizations in the AI era. To this end, a three-round Delphi study was conducted with 20 experts from academia, South Korean professional sports organizations, and research institutes. The Delphi process involved generating competency items, evaluating their relevance, and e