评估一款商业视频游戏对环保行为及其决定因素的影响：一项前后调查研究

Abstract Commercial video games reach billions of people worldwide and may offer a scalable opportunity to engage players in climate and environmental action. However, little empirical research has assessed whether these games can influence the pro-environmental behavioural determinants or actions they aim to promote. To address this gap, we evaluated a 21-day “green activation” embedded in Love & Pies, a popular mobile game participating in the 2024 Green Game Jam. The activation encouraged players to adopt pro-environmental behaviours in food consumption, waste management, and habitat restor