共享响应揭示观众行为：神经预测与边缘同步的潜在价值

Predicting audience responses to dynamic media remains a significant challenge in neuromarketing and neuroforecasting. Intersubject correlation (ISC) has been proposed to address this need by quantifying the temporal similarity of neural, physiological, and behavioral responses among individuals exposed to the same stimulus. This narrative mini-review examines how ISC relates to preferences, judgments, and behavior and proposes a conceptual framework for interpreting its predictive value. Across modalities, ISC consistently reflects shared stimulus processing and is associated with attention,