Visual Cues in AI-Mediated Communication: How Anchor Attire and Gender Shape Expectancy Congruence, Trust, and Continued Viewing
seoyoung Park、Soo Y. Kim、Changjun Lee · Behavioral Sciences · 2026-10-30
考察AI主播的服装与性别线索如何影响预期一致性、信任与持续观看意愿。
这篇论文暂时没有中文摘要，下面保留英文原题与摘要。
研究信息
- 期刊 / 来源
- Behavioral Sciences
- 发表日期
- 2026-10-30
- 文献库
- OpenAlex
- 作者
- seoyoung Park, Soo Y. Kim, Changjun Lee
- DOI
- 10.3390/bs16112036
英文原文摘要全文
Synthetic news anchors are increasingly deployed, yet little is known about how their designed visual attributes shape audience response. Because every attribute of an AI anchor is designed, a single visual cue can be isolated. This study asked whether attire matching the broadcast context raises perceived congruence, and whether congruence carries downstream effects on continued viewing. In a mixed-design experiment, 397 U.S. adults were assigned to one of eight conditions crossing anchor gender with the attire worn in each context, and viewed both an awards ceremony and a Christmas festival
中文摘要由自动翻译整理，可能丢掉原文的限定条件；涉及具体数字与结论时以英文原文为准。
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