The relationship between AI awareness and thriving at work: exploring the moderated mediation model

Purpose Drawing on the socially embedded model of thriving and the conservation of resources model, this study aims to investigate the relationship between artificial intelligence (AI) awareness, seen as a hindrance stressor, and thriving at work. In particular, it explores how AI anxiety mediates this relationship and how self-efficacy moderates the mediating effect. Design/methodology/approach To securitize the study hypotheses, data were obtained from banking employees via an electronic questionnaire, yielding 320 valid responses. The proposed model relationships were assessed through parti